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Persona Development Engine

Create comprehensive personas with detailed audience segments and narrative data. Efficiently produce engaging, research-backed personas that improve content relevance and audience engagement.
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What does it mean for you?

Allows marketing teams to produce engaging, research-backed personas efficiently, improving content relevance and audience engagement.

How it works?

Combines detailed audience segments, including lifestyle and financial behavior insights, with narrative data to craft comprehensive personas that include goals, challenges, and bespoke messaging cues.

Overview
Marketing
by cassidy

Implement it inside your company

Get help from our team of specialists to quickly integrate this solution into your existing workflow and unlock new growth.
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  • Hands-on onboarding and support
  • Self-paced training for your team
  • Dedicated implementation experts
  • Ongoing use case discovery
  • ROI tracking & analytics dashboards
  • Proven playbooks to get started fast

A dedicated team to drive adoption and results

Our implementation experts work hands-on with your team to make sure you see real value - fast. From setup to optimization, we’re here to help every step of the way.

We enable your teams - no IT required

We train your builders, support their workflows, and make sure they get the most out of Cassidy without ever waiting on engineering.

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