About Cassidy

Meet Cassidy: Generative AI Solutions for Your Whole Team

Cassidy AI provides easy ways to build custom generative AI for your whole organization.

Justin Fineberg
min read

Only 2% of adults in the US find AI “extremely useful”.

Does this mean AI isn’t useful?

No, of course not.

The problem is that most people don’t know how to use AI effectively in their jobs. They don’t know the best prompts to use, how to build AI-assistants for specific tasks, or have workflows they can use as templates.

The truth of the matter is that in order for AI to be useful in the business world, businesses need to do more than just handing their employees a ChatGPT account and saying “Good luck”. For 98% of people, that’s not enough to go on.

To boost productivity, we believe every business must have:

  1. A thorough prompt library
  2. AI-assistants for different tasks
  3. Workflows customized to specific business processes

But this is an huge amount of work for a business to do by themselves. So how are businesses supposed to actually adopt AI?

Introducing Cassidy:

Cassidy is revolutionizing how businesses adopt AI.

Anyone can use Cassidy to create powerful AI-assistants and workflows trained on your company’s data without having to write a single line of code.

That means you can use Cassidy for:

  1. Marketing: Craft on-brand content using Cassidy’s knowledge of your writing styles, social media content, and marketing goals
  2. Sales: Craft on-brand cold outreach using Cassidy’s knowledge of your sales pitch, process, and customer profiles
  3. Customer Service: Deliver accurate responses using Cassidy’s access to your support knowledge.
  4. Engineering: Make better technical choices and clarify codebases by training Caassidy on your tech stack, engineering methods, and architecture.
  5. Product: Drive product ideation and roadmap collaboration with Cassidy’s thorough knowledge of your team and UX.
  6. HR: Enable employees to quickly search and access HR documentation for answers with Cassidy’s assistance.

This is how businesses actually adopt AI:

Here’s how to get your employees to adopt AI in 3 easy steps:

  1. Find the AI-curious in your company. Find the people who are already testing out AI tools and are excited by an AI-enabled future.
  2. Enable them with a platform like Cassidy to build custom AI-assistants and workflows. Every business is different, so each business needs customized assistants and workflows. With Cassidy, you can ****train your assistants on your data wherever it lives (Notion, Google Drive, Slack, and more).
  3. Make sure your whole team has access to these tools. Don’t just buy 10 ChatGPT seats and pray people use it. Give everyone in your company access to a platform like Cassidy. That’s how you’ll see true automation com alive in your company.

If you want your business to actually adopt AI, join our waitlist here.

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Business Resources

The Two Paths to Integrating AI in your Business

Justin Fineberg
min read
Business Resources
About AI

There are two primary categories for integrating AI into your business:

  1. Boosting Internal Productivity - In other words, figuring out how to make your employees and workflows more efficient, so you can deliver better results faster.
  2. Enhancing the Customer Experience - Exploring what you can offer on top of your existing products and services to make your customers even happier.

Focusing on internal productivity will help cut costs, while improving the customer experience will help you earn more.

Internal Productivity

In my view, it’s easier to start with internal productivity. Greater AI adoption within your team or even by yourself will lead to a substantial increase in overall productivity. The right AI strategy will turn everyone in your organization into a top performer.

Of course, figuring out the best AI strategy can be tricky. But, I think it’s important to not overthink it. Just starting to use AI tools and sharing them with your team can pave the way for in-depth AI integration across your organization. It’s crucial for everyone to have that “Aha” moment with AI.

At CassidyAI, we’re all about this mission. While we’re still slowly rolling out early access, we’ve been documenting our process publicly because we believe everyone can benefit from the thinking we’re putting into how to build features that truly speed up internal workflows.

We showcased our plugin feature that allows you to bring an AI assistant, custom-trained for your business, virtually anywhere on the internet. It’s been a game-changer for sales, customer success, and marketing teams.

(Check out the demo here. You can also signup for the Cassidy waitlist here)

The point is this: When integrating AI into your business, consider the workflows and tasks that currently exist and explore how AI could be introduced to enhance them. Never assume AI can't help--even small steps towards incorporating AI eventually become meaningful time savings.

Customer Experience

On the other hand, you can drive significant customer retention and growth by thoughtfully using AI in your products and services. This approach requires creativity, as it is not as simple as purchasing an off-the-shelf solution for internal workflow optimization.

AI-enabled features in your products and services could include personalized recommendations, an AI chatbot, or simple AI features that make it easier for people to use your product. The catch is that these features must be unique to your business.

For instance, Shopify customers struggled to optimize their stores properly, so their AI sidekick was developed to do it automatically. Another example: I recently spoke with a personal trainer who introduced an AI chatbot for fitness-related questions because clients struggled with guidance on days they weren’t seeing the trainer.

When considering AI implementation, think about the biggest pain points for your current customers. Why do people churn? Is something stopping them from using your product or service more often? What are their unmet needs?

It’s within these questions, you’ll find opportunities to enhance the customer experience using AI.

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