.png)
Achieving major efficiency benefits and gains
Saved us hours, days, weeks...
Cassidy has helped simplify writing tasks that would have taken hours, days or even weeks longer to do otherwise - with far better results than using a general AI writing platform.
Understanding the Opportunity
Richard Griffin is the Creative Director at Healthline, one of the most popular health media companies in the world. Each day, Richard found himself juggling multiple brands, each requiring a unique voice and style. He needed a solution that could quickly and effectively create diverse content types, including blog articles, social media posts, and video scripts. While exploring various AI platforms, Richard encountered a significant roadblock – the content produced by these platforms was often bland and felt artificial, lacking the essential connection to the brand's target audience.
Implementing Cassidy
Since implementing Cassidy, Healthline's content creation experienced a dramatic transformation. Now embraced by over 10 team members, Cassidy's AI-assistants have been individually customized to align with each brand's voice and values. The result? Efficient, high-quality output at an impressive speed.
Cassidy is now the default tool the Healthline team uses to create on-brand content at scale. The versatility to create different assistants, align with relevant brand voices, and create based on previous content allowed Richard and his team to focus on easily crafting the right copy at scale to effectively manage all brands simultaneously.
The advantages were undeniable, as Richard shared: "Cassidy has helped simplify writing tasks that would have taken hours, days, or even weeks longer to do otherwise - with far better results than using a general AI writing platform. I’ve used Cassidy to write every kind of deliverable - from social posts to video scripts. And building customized assistants has kept them all accurate on brand."
